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Project Brief

Our team takes immense pride in designing and developing the Cutroz Shades e-commerce website—a virtual haven for sunglasses enthusiasts. With a sleek interface, seamless functionality, and a focus on user experience, Cutroz Shades invites visitors to explore the latest eyewear trends and find their perfect pair.

Client

Cutroz

Role

Branding
UI Web Designer
Web Development
Product photos design

Date

2021

Our Approach

Our design philosophy centered on aesthetics, functionality, and simplicity. Cutroz Shades embodies elegance, protection, and style—all at the click of a button.
Our job was to build your website so that it is functional and user-friendly and simultaneously attractive.

The Solution

At Cuatroz, we embarked on the Cutroz Shades project with a clear vision: to create an e-commerce platform that seamlessly blends lifestyle and modernity, catering specifically to sunglasses enthusiasts. Here’s how we achieved this goal:

Understanding the Brand

We immersed ourselves in Cutroz Shades’ ethos. Understanding their values, aesthetics, and target audience allowed us to align our design and development process effectively.

Crafting the User Journey

We meticulously mapped out the user experience. From browsing shades to making secure purchases, we aimed for a seamless and intuitive journey.

Elegance Meets Functionality

Our design philosophy revolved around elegance and practicality. Cutroz Shades deserved a platform that not only showcased their eyewear beautifully but also facilitated smooth transactions.

Human Experience

We believe technology should enhance the human experience. For Cutroz Shades, this meant creating an online space where users felt welcomed, understood, and empowered. Here’s how we prioritized the human touch:

Visual Storytelling

We curated captivating visuals to convey Cutroz Shades’ brand story. Each image, color, and font choice was deliberate, evoking emotions and resonating with the audience.

Responsive Design

Our website seamlessly adapts to various devices—desktops, tablets, and smartphones. Whether browsing at home or on the go, users enjoy a consistent and visually appealing interface.

Personalization

We integrated personalized features, such as tailored recommendations based on browsing history. This personalized touch ensures that users feel seen and valued throughout their journey.

Prototyping

Prototyping was a crucial phase in our process. Here’s how we leveraged it:

Iterative Design

We crafted multiple prototypes, refining and iterating based on valuable feedback. This iterative process allowed us to fine-tune the user interface and functionality, ensuring an optimal experience.

User Testing

Rigorous user testing involved potential customers. Their insights guided our decisions, ensuring that the final product met real-world needs and expectations.

Smooth Transitions

Our prototypes featured smooth transitions between pages. Whether users were exploring shades or adding items to their cart, every interaction felt effortless.

Summary

our approach blended creativity, empathy, and technical precision. The fully functional Cutroz Shades e-commerce website stands as a testament to our commitment—a digital boutique where tradition meets modern elegance.

Website
Features

Shop Section

With organized product categories

Add to Cart

Add to cart during browsing

Product Variations

Selection of different colors

Checkout Process

For easy transactions

Product Reviews

for customer feedback

Wishlist

Save favorite products

User Accounts

For orders Management

Shop Filters

for efficient product search

Purchase Receipts

Automatically generated

Payment Methods

Integrate Indonesian wallets/banks

Automatic Emails

For orders status updates

Return/Refund System

Streamline refund requests

Delivery Tracking

For order tracking info

Contact Form

To receive requests & feedbacks

Responsive

compatible across devices

Fast loading

Minimize loading times

SEO Optimization

Optimized for search engines

Testimonials

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