Branding & Packaging Design
Visual Identity & Product Packaging Design
EIT Food Industries - Visual Identity & Packaging Design We handled the visual identity design for EIT Food Industries, a Sudanese company recognized for its natural and healthy products. Our approach integrated product packaging design along with creating a logo that combines the Arabic letter 'ع' and the English letter 'E', symbolizing the brand name "Anan."
In addition to logo creation, we designed the company’s stationery and developed packaging for its product lines, ensuring consistency across all materials.
EIT's product lines are categorized into three divisions, each with a distinct logo reflecting the nature of the products:
Product Packging Design
Fiber Life
A range of dietary supplements and healthy food products sold in pharmacies.
Akacia Gold
Focuses on Arabic Gum products, derived from the Acacia tree. This line includes Arabic gum-based products like juice powders and fruit blends.
Gaya Logo Design
Gaya
Comprising ready-made herbal products, sold in grocery stores and herbal shops. The Gaya brand uses the Baobab tree as a symbol of Sudan's natural resources and rich heritage.
Our goal was to blend natural product branding with a clear, professional design approach that enhances the health-focused and organic nature of EIT’s offerings.
